Your Guide to Brewing the Unbridled Flavor

Your Guide to Brewing the Unbridled Flavor

Choosing the right grind size is one of the most important steps in making great coffee. Each grind changes how your coffee extracts — affecting strength, smoothness, and overall flavor. Use this guide to pick the grind that fits your brewing style.


1. If You Brew Using a French Press or Make Cold Brew

Choose: Coarse (Chunky) Grind

Coarse grounds look chunky and allow water to flow slowly around each piece, creating a smooth, full-bodied cup without bitterness.
Best for:

  • French press
  • Percolators
  • Cold Brew

Choose this if: You enjoy bold, rich coffee with a clean finish.


2. If You Use a Standard Drip Coffee Maker or Pour-Over

Choose: Standard (Medium) Grind

Medium grounds resemble coarse sugar and offer the most balanced extraction, making it the go-to choice for everyday brewing.
Best for:

  • Drip machines
  • Pour-over brewers (Hario V60, Kalita Wave, Melitta)
  • Reusable coffee filters

Choose this if: You want a smooth, consistent cup that works with most coffee equipment.


3. If You Brew Espresso or Use a Moka Pot

Choose: Espresso (Fine) Grind

This is a very fine grind intentionally crafted for high-pressure brewing. It allows water to extract quickly, producing a strong, concentrated shot.
Best for:

  • Espresso machines
  • Moka pots
  • AeroPress (short brew times)

Choose this if: You love intense, bold espresso or espresso-style coffee drinks.


4. If You Want Maximum Freshness and Full Customization

Choose: Whole Bean

Whole bean coffee gives you complete control. Grind it fresh at home for the best aroma, complexity, and flavor every time.
Best for:

  • Any brewing method
  • Coffee lovers who own a grinder
  • Those seeking the freshest possible cup

Choose this if: You want to customize your brewing experience and enjoy peak freshness.

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